Interior design in the home has seen increasing popularity and relevance but these same design priorities are often overlooked in the workplace. The visual impact of an internal commercial space can have ramifications on the opinions towards that business from its clients.
Have you ever walked into an office and it looks worn down, aged and outdated? The chances are that seeing that office in that condition would’ve set a mental expectation of that company, what they value and who they are. Now apply that to spending money with a company, to be frank, I would theorize from that that if they don’t even have the money to reinvest in their own office how are they successful?
The message it sends out can demonstrate a great deal about how a business conducts itself and reflects the level of professionalism within it. Not only that, but a workspace needs to promote efficiency and organization to allow a business to work at its optimum capabilities.
Alongside this, the effect that a well-planned and appropriately furnished and decorated environment has on its employees is quite considerable. Employees spend a notable proportion of their weekly hours at work and so it is entirely reasonable that people will expect a comfortable and attractive location in which to spend that time.
By ensuring this, job retention will increase and output will be more productive and to a higher standard. These considerations need to be taken into account when revamping a workspace and commercial office renovators will echo these sentiments.
Protect and Promote Your Brand Image
Brand perception can really prove to be everything within commerce. Failure to appreciate this will invariably destroy a business and so it is completely understandable that developing a positive public image is one of the top priorities.
However, this image needs to be upheld throughout, including the work environment. The appearance of a reception area is likely to influence a potential client’s first impressions whilst the surroundings in a meeting room can have great impact on the success or failure of negotiations.
Any internal area, particularly those which are accessible to the public or clients, should continue to promote the brand in a positive light. Remember also that a company’s brand image is reflected through its employees, and the outward impression that will be transferred from them to the customer or client can be promoted or potentially diminished by the surroundings in which they work.
The strongest employees will have their expertise and skill reinforced by a professional environment whereas they will be at a disadvantage if their workplace does not echo the same levels of responsibility and professionalism.
Have you ever been to a restaurant that not only was hard to get to and spot from the street because it looks like every other restaurant, and has no sign, only to find out that the staff there are very rude and provide very poor customer service? We are assuming in that instance, you will never eat there again and eventually forget you ever went there in the first place, this is brand recognition, albeit negative.
It’s crucial to understand that it’s not just the product or service itself that gives good brand recognition but rather the experience that your customers and clients have.
Positive Employment for Positive Output
Employees will have many different motivations for working for a business. These motivations will vary as much as the people who have them. It is increasingly important to secure the loyalty and commitment of a workforce whilst promoting their abilities to deliver the maximum of their potential. A positive employee will always be more likely to remain with a company, and ensuring they have an attractive, appropriate, professional and well-organized working area will bolster this positive outlook towards the employer.
If somebody feels cared for and valued they will repay that investment. Whereas if they do not, firstly, they might question their motivation when their employer seemingly takes them for granted and consequently start looking elsewhere and move on. Combine this with the greater efficiency, a well-designed interior space will have on employees’ output and the twofold payback a business will experience is clear.